You open your Instagram app and are immediately bombarded by reel after reel and story after story of businesses and brands pushing their products.
They’re loud and unorganized, and the video quality is mediocre at best. So instead of watching, you quickly scroll through.
Those brands are losing business.
Understanding both why Instagram videos are so important and how to post quality video content on Instagram can boost your business’s marketing strategy.
Here, you’ll learn how to create and share effective Instagram videos that will:
With close to two billion monthly active users, Instagram ranks among the biggest global social media networks. Why not use it in favor of your business?
Content — especially video content — can help your business thrive. Nearly 60% of Instagram users log in daily, and of those, about 91% watch videos weekly. If you’re posting content the recommended number of times a day or week, many opportunities could come your way.
Need help creating engaging content designed for your audience? Schedule a call with Ridgeline Media Marketing to learn how we can help.
Implementing a video-marketing strategy on Instagram is crucial since over 90% of active users watch videos each week.
A 2022 Sprout Social Index analysis showed that consumers found short-form videos to be the most engaging type of content. Short-form videos, like Instagram Reels around 90 seconds long, are perfect for busy people who want to consume content quickly. Plus, they are easily shareable and can give information to even those quickly scrolling through their feeds.
Instagram allows for many ways to share content. Through …
… you can easily share anything you want with your followers.
When you become creative with your content and take advantage of the different means of sharing your business, you can increase brand awareness by marketing exactly what you want to your audience.
Instagram allows for many ways to attract new followers, and video content is just one.
When you create content that is unique, relatable, educational, or simple to digest, your followers can share those videos with their community, eventually bringing new followers to your page.
Including a call-to-action is always helpful in video content. But even simply having consumers land on your Instagram page can help increase website traffic if your marketing is effective.
Pro-tip: Include your website in your profile bio. Simply go to your profile, click “edit,” and enter your website URL into the website field. Once saved, your link will appear on your profile, ready for users to click and visit.
You can post videos to your Instagram all day long — but they probably won’t be effective if you don’t have the right tools in your tool kit.
How important are Instagram videos? With these four factors, they can be highly effective.
Video content is one of the top ways to drive engagement on Instagram. But usually, low-quality videos with boring content won’t do the trick.
Professional and high-quality videos are the way to go. Not only do they help attract new followers and build your brand, but consistently posting quality videos is often the best way to keep your audience engaged and encourage them to share content to their profiles.
And in this case, size does matter.
If your Instagram following is low, it will likely take much more creative video content to help reach a larger audience. But with thousands of followers, the consumers watching your videos are doing your marketing for you with one simple share.
Ridgeline Media Marketing specializes in creating video content for your target audience — and that alone helps drive traffic to your brand. Contact us today to learn more.
Sharing a video on Instagram should be similar to having a conversation. You want to cultivate a relationship with your audience, so pretend you’re just talking with them, especially when you’re on Instagram Stories.
Be sure what you’re sharing is:
If the message in your video content is all over the place or boring, your audience is likely going to scroll right past it.
Focus on ensuring your video content is both relevant to your brand and high-quality, and it will deliver better results from your audience.
Here’s a tip to keep in mind, especially when sharing on Instagram Stories. This is where people go to decide if they’re interested in your brand and if they want to stick around to consume your content. Relevance is key.
Because videos are so highly consumed on Instagram, they’re the perfect place to address consumer pain points. It is in videos that you can get straight to how your product or service will help, rather than talking about your brand.
When done correctly, including a call-to-action will drive conversion. Here are some tips for creating the perfect CTA:
Video content has a long shelf life, so it’s a great marketing strategy to use to help increase brand visibility.
How can you increase the shelf life of videos? Repurpose them and use them across multiple social media platforms.
Instead of sharing on Instagram and waiting to see what happens, promote your videos on Facebook, TikTok, Twitter, and other platforms. Research shows that when brands promote their video content across multiple platforms, they get up to 25% more views than those who don’t.
And as you share, don’t forget to encourage user engagement and track your results, so you can fix what isn’t working in the future.
Instagram offers Instagram Insights as an easy way to view the metrics of content you create and share as far back as 30 days. By using this tool, you can learn more about the videos you posted and how they performed with your audience.
With Instagram Insights, you can see:
It’s difficult to provide a specific ROI for Instagram videos. But by taking advantage of the above four factors, businesses and brands generally can expect to see ROI when using videos as a part of their marketing strategy.
Creating quality and impactful Instagram videos can be intimidating.
Social media platforms are flooded with video content and you don’t want to become lost in the endless Instagram Reels on a consumer’s feed and have your marketing efforts be a waste.
That’s where we come in.
Ridgeline Media Marketing helps you tackle everything from your marketing strategy to writing scripts, production, and distribution of video content.
We are trained in creating videos that help:
Are you ready to streamline your marketing processes and start posting quality videos to your company’s Instagram? Contact us today to chat.