Marketing strategies are always changing and you’re trying to keep up.
First, you updated your social media accounts. Now you’re hearing that if you want to remain successful, you have to add video to your marketing strategies.
Today images and written content aren’t enough.
Brands everywhere are beginning to understand the value of video marketing — and how it can help infiltrate industries.
Sound too good to be true?
We assure you, it’s not. We’ll walk you through the importance of video for your marketing strategy and how our expert team can help.
Humans are a social species wired to connect with others.
Do you remember learning about Maslow’s Hierarchy of Needs?
According to this hierarchy, feelings of belonging, love, affection, and connection are almost as important as the physical need for food, water, and safety.
How does that relate to including video in your marketing strategy?
Video is a powerful medium that allows us to connect with target audiences on emotional levels and meet our human need for connection.
But let’s not get too deep into psychology here.
Let’s dive into some of the top reasons videos are important for your digital marketing.
If you’re struggling to communicate your message with your prospects digitally, it may be because you’re doing it wrong.
Consider asking yourself the following:
Show them what makes you different, don’t just tell them.
Video content can humanize your business, creating a deeper, more emotional connection with your community — making you stand out above and differentiating you from — your competition.
57 percent of consumers believe video gives them the confidence to make a purchase online.
Music, voice, and moving images capture potential clients’ attention and generate familiarity with your brand.
Once you’ve gotten your future clientele to pay attention, your videos may continue to ignite emotions and build trust in those who were once skeptical about purchasing your services or products.
Increase brand loyalty and encourage potential customers to purchase your services or products by thinking outside of the box.
Executing a successful marketing strategy involves taking the focus off of static image ads or Instagram posts of your products.
Instead, by using video in your marketing strategy, you’re reminding potential customers that you — and your brand — are someone they can relate to.
When people feel they can relate to your brand, you’re building trust, creating long-term relationships, and letting customers come to you — instead of selling to them.
When done correctly, videos can add value to potential customers’ lives with the three Es:
Think of other businesses in your industry. Are they providing engaging content to their following? Or are they posting the same types of Instagram photos and stories as every other person in your industry?
Break the mold.
Not only is video content great as an educational tool, but it’s also very easy for viewers to consume. In a day and age where everyone is busy all the time, long product descriptions or service pages don’t do the trick.
Today’s customers want to find the services or products they need quickly. Stop posting the same marketing updates on Instagram over and over. Go beyond the usual social media posts.
Reach your potential clients with a video marketing strategy that catches their attention and adds value to their life.
When your videos resonate with your target audience, you’ll likely notice more users engaging with your content, more leads, and — ultimately — more sales.
As video content continues to become one of the most influential forms of content marketing, utilizing — or choosing not to utilize — video marketing could make or break your website’s SEO.
According to Cisco, nearly 81 percent of website traffic comes from video consumption.
Additionally, Google seemingly prefers websites with valuable video content over websites that don’t use video. When Google’s algorithm assesses the relevance of your website for a keyword, it considers text, images, and video content included.
By providing users with all three, you’re improving your rankings by showing search engines that your website is providing the most comprehensive resources to people searching for your services or products.
How do you decide what to create videos about? Start with doing some keyword research. This will help you understand what your potential customers are looking for and how they are searching.
By leveraging keyword research, you can target the proper keywords throughout your site. This will result in more website visitors, more leads, and increased sales for your business.
But the SEO benefits don’t stop there.
Adding video to your website can help your bounce rates by increasing the time potential customers spend on your site. This tells Google that your content is worth looking at and builds your website’s authority.
Although the idea of starting a video marketing strategy may seem time-consuming and costly to produce, today’s technology makes it completely possible.
Quality videos and a solid video marketing strategy can have a stellar return on investment.
It may not feel like it, especially in the beginning, but choosing videos as a part of your marketing strategy can result in a major return on investment.
Don’t miss out on opportunities to grow your clientele. Let the experts at Ridgeline Media Marketing assist you in creating a marketing strategy that helps you outrank your competition.
Gone are the days of video or written content. Now, you can have your cake and eat it too — and reap the rewards. Our team handles everything video related, from marketing strategy, and scripting to production and distribution.
We mentioned this briefly above, but if the goal of your business is to generate sales, adding video into your marketing strategy likely seems obvious.
When customers can see a product or service in action, they have more confidence in their purchase.
Your videos are essentially used as a visual confirmation that your product or service is exactly what viewers are looking for.
Let’s go back to humans’ psychological needs for a minute.
Research shows that simply discussing positive experiences can lead to heightened well-being, increased life satisfaction, and even more energy.
So, what easier way to induce a state of happiness than by clicking the “share” button on your social media account?
Makes sense to us.
Plus, almost every social media platform is beginning to focus on videos.
TikTok is becoming a widely popular platform for businesses, while other social media sites, like Pinterest, have users watching billions of videos a day.
Ready to infiltrate your industry through a new marketing strategy? Ridgeline Media Marketing can help.
When you work with Ridgeline Media Marketing, you’re putting your video production needs in the hands of people who understand your target audience and the pain points your business is dealing with.
Whether you need to …
… our results-driven video production team is ready to provide assistance. We can create video assets to help brands like yours streamline processes and increase traffic.
Contact us today to learn more.