Your new business isn’t taking off as you expected it to.
You’ve promoted it the best you could using graphics on social media. You’ve pasted the website on all of your team members' accounts. You even attempted to create some website videos using your iPhone and a tripod.
But nothing is working.
Investing in a professional video production team that can help you design a high-quality start-up video for your business might be the answer you’re looking for.
Learn why start-up videos are important and how to create an attention-grabbing video that will help you create brand awareness and get your business off the ground.
Your business is brand new, and you need to let people know that it exists. Simply slapping a logo and posting it on social media isn’t going to help much.
Start-up videos are designed to quickly deliver a business idea in a simple and persuasive way.
They’re typically …
… and use appealing images to grab a viewer’s attention.
Does your start-up business need a high-quality, professional video? Ridgeline Media Marketing can help.
Video marketing shouldn’t be overlooked. Whether you’re trying to get a new business off the ground or you’re knee-deep in running a successful company, utilizing video marketing has many benefits:
Most importantly, videos help create a return on investment — i.e., they you make money.
But it’s not going to be as simple as creating a bunch of low-quality, not well-planned videos for your business’s social media accounts and website.
To help build brand awareness and boost conversion rates, you want to work with video marketing professionals.
When scrolling through a business website or social media account, a photo might catch your attention. You quickly glance at it, but your experience ends there. You keep scrolling.
Videos, on the other hand, capture consumers’ attention and give them something more to be interested in. When scrolling through a business website, a video is a more effective way to attract your attention and keep you engaged.
Now you’ve stopped scrolling to watch the video. If the video is made well, there’s probably a call-to-action in place. Now you’re likely clicking, and maybe even purchasing, before you move on from the website.
Boom. That video did its job by grabbing your attention and now you’ve helped increase conversions for that company.
Although start-up videos should be short, attention-grabbing, and straightforward, there is still an opportunity in start-up videos for you to present your brand as a trusted option for both customers and employees.
How so?
A start-up video is designed for you to tell people about your company.
Use this opportunity to highlight your company’s:
By doing this, potential customers will immediately connect (or disconnect) with your brand and learn if you’re a company they want to interact with.
Making a start-up video doesn’t have to be complicated … but it could be.
You could grab your cell phone, prop it up on a tripod, stand in front of a white wall, and chat away. Maybe you use a green screen to create an animated effect. You might even throw in a demonstration to show what your consumers can do with your business.
You edit it and toss it up online. Now you wait for it to start working.
Your DIY start-up video could have great success … or it could fall flat.
To guarantee a high-quality and successful start-up video, hire the professionals.
At Ridgeline Media Marketing, we’ve worked with many clients to create videos that have:
After all, the average consumer watches nearly 100 minutes (or more) of video content a day.
If we’ve convinced you that creating a start-up video for your business is a worthwhile idea — great! You have options when it comes to the type of video you’d like to put out, but we’ve got ideas.
Consider these four start-up video ideas to help get your new business off its feet.
Company culture videos are one of the easiest styles of start-up videos to create.
Company culture videos:
Even better, company culture videos can be about pretty much anything. You should consider featuring some key team members, but they give a great opportunity to be a fun and engaging way to convey a message about your company that you want your potential consumers to know.
Promotional videos can make or break your business. If you’re kicking off a new business, a well-designed and high-quality promotional video can really help your company take off.
Promotional videos are designed to:
Remember, if you’re promoting something, you want your viewers to sign up for that promotion. So when done correctly, promotional videos contain a well-crafted call-to-action at the end.
Nothing gives your brand more credibility than real customers speaking truthfully about your company and its products.
Here are some statistics to consider:
Testimonial videos use real customers to talk about:
How do you get customers to create testimonial videos?
It’s all about relationships. By providing good customer support and engaging with your consumers, you can easily reach out to them in a professional way with the hopes that they’ll be intrigued to participate because they feel connected to your brand.
If your start-up business seems complicated or there’s a lot for the consumer to know before getting involved with your business, explainer videos are a great option for a start-up video.
Explainer videos are designed to:
Because explainer videos can become complicated, you want them to be:
If you think creating a start-up video can help get your new business off the ground, you’re right. It can. If you’re looking for help creating quality start-up videos, you’re in the right place.
The professionals at Ridgeline Media Marketing can help you turn one of our start-up video ideas, or take one of your own, into something that will help your company take off.
Whether you’re hoping to …
… our video production team can help you do it.
If you’re searching for a professional team that produces well-designed, high-quality videos, look no further. Contact Ridgeline Media Marketing for your start-up video today.