Video marketing is all the rage for boosting engagement and conversion rates.
You want in on the action.
But where do you start? There are so many options — how do you know what style of video performs best for your specific business?
We’re glad you asked!
If you’re looking to add video content to your marketing strategy, but don’t know where to begin, we’ve got you covered.
This article explores the different styles of video and how to decide which style of video best meets your needs.
Marketing videos come in all shapes and sizes, including:
The style of video you should be using depends on several different factors, including:
If you want to get just the right video for your business, you'll need to consult a professional who has experience with what style of video performs best for your specific business.
The experienced team at Ridgeline Media Marketing is ready and waiting to discuss your needs with you so you can reach your target audience — and get results.
Rather than relying on digital creation, live-action videos put the focus on reality — featuring real people and real locations.
These videos can help you create an emotional connection with your viewers by putting a face to your brand, and can be:
Here are a few examples of the best types of live-action videos:
Animated videos are the compilation of many still images. When the images are played in rapid succession, they appear to move.
There are three styles of animation:
Animated videos are a great option if you don’t have access to a film crew or actors.
Common types of animated videos include:
A screencast video is a digital recording of your computer’s screen and usually incorporates voice-over narration.
This style of instructional video is a great way to teach or share ideas.
A significant benefit of screencasting videos is that they allow the viewer to watch the video’s content at a time that’s best for them.
They also allow the viewer to absorb information at their own pace since they can pause and rewatch the video as often as they’d like.
Common examples of screencast videos are:
Behind-the-scenes videos do exactly what their name suggests — they give your customers a peek at what's happening behind the curtain.
These videos are the perfect choice for giving your audience a sense of who you are and what you do.
Behind-the-scenes videos perform the best when they showcase the humanity of your brand.
A few ideas for great behind-the-scenes videos include:
Virtuality reality videos record a view from all the possible angles of an environment simultaneously. This innovative video style allows the viewer to see the environment from every angle from any location in the video.
Virtuality reality videos are currently going viral — and for good reason.
They are highly engaging and can make the audience feel as if they are actually participating in real time — from the comfort of their own home.
Virtual reality video works best when you want to capture an immersive scene from every direction.
They’re often used by:
Whiteboard animation videos are created by artists who use a whiteboard (or something resembling a whiteboard) to tell a story with pictures.
The creator may choose basic stick figures or more complex constructs to explain a practical process or concept in an easily digestible way.
Whiteboard videos are great for presenting number-heavy content. Whiteboard videos allow the presenter or artist to alternate between talking and writing — maximizing viewer comprehension. Since they make it easy to alternate talking and writing to maximize viewer comprehension.
The most engaging whiteboard videos include:
Topography videos use text overlay to highlight key messages in your video content to focus your viewer’s attention right where you want it.
For example, you might use:
Text overlay videos are a great technique to use when you have a single, simple concept or emotion to share with your audience.
Including this type of text in your videos makes your content more user-friendly — especially if you plan to promote your videos on social media.
Motion graphics is a style of video animation that uses text and shapes to communicate, but doesn’t usually tell a story, but share ideas and information.
They generally use …
… to convey ideas in an easily digestible, energetic, and powerful way.
Creating motion graphics videos allows you to share a good amount of information quickly. Even if your audience isn’t consciously reading every word in your video, their subconscious is getting the gist.
Motion graphic videos are the ideal choice when you’re trying to describe a:
Now that you know the different styles of marketing videos, it’s time to decide which one is right for you.
But if you’re like many businesses, that can feel like an overwhelming decision.
The professionals at Ridgeline Media Marketing can help.
We’ll listen to your goals, determine the best way to reach your audience, and create a one-of-a-kind video that will get results.
Contact Ridgeline Media Marketing’s professional team to learn more or schedule a strategy call, today.